Our car is the main attraction of this event with some people even making offers on purchasing the car! Our booth is always crowded with visitors and potential customers from all over the world. Still, I’m sure we are attracting that many people not only due to the car, but also due to how we are presenting ourselves. With our booth we are standing out of the mass. As most companies are just showing their products we are focusing on “interaction”.
For this we offer two games where people can compete with each other. One is a racing game a la “Carrera” and one a videogame. The racing game is testing your driving skills (unfortunately the car has no horn) whereas you can prove in the video game your knowledge about our “iglidur® on tour” car.
We combine this interaction with various forms of media. We have a huge screen where we are showing our teaser and funny igus® clips. Additionally, all is highlighted by loud techno music.
Furthermore, we have a special offer as people don’t need to shoot photos with the car by themselves. We are doing it for them! We collect their email addresses and Facebook profile names. Thus, they exclusively can get their picture via mail or being tagged directly.
All in all the response to our project is very good. The word is spreading and iglidur® on tour is getting more and more famous. For instance yesterday, while we were having dinner in the evening the father of a colleague called. Apparently a local newspaper published an article about iglidur® on tour. 600km south in Kanpur.
For more info on igus bearings, see here: http://bit.ly/1eMBQT3