Driver, Sascha, tell us all about iglidur at the Auto Expo show in India:
We had our first day on the Auto Expo in New Delhi. It is not only the major automotive show in India, but also the second largest in the world held every two years. There are two shows at two different venues this year; the motor show and the component show. At the component show we are represented with two booths. One inside a hall, showing our products and one outside demonstrating the car and our “iglidur® on tour” project. We have 70m² for our vehicle which is more than we have ever had at this show!
The outside booth is more “funky” as it aims to engage as many people as possible (although the car alone is already an attraction by itself) raising awareness of the tour and iglidur components in themselves. In addition to the car, we have a small car racing game as well as one big screen with short clips such as this music video from igus India:
and one with a video game where you can test your knowledge about the car and our applications.
The first day was a success although some things went wrong. We had a cable fire at our outdoor both and a leaking pipe inside. Despite these minor technical problems we were able to carry on with the issue in hand and work properly. We not only got a lot of inquiries but also new potential customers so the event proved to be a great success for us. As I was outside the entire day with the car, I cannot estimate the crowd indoor but at our “iglidur® on tour” booth we predominantly had a huge crowd! Not only did iglidur attract the generic customer audience and the general public, yet it also grasped the attention of the ‘times of India’ newspaper, one of the largest in the subcontinent!
I will keep you guys up to date.